La Ventura Spiced Rum

BRANDING, PACKAGING, UX

La Ventura Spiced Rum is a brand of rum distilled in El Salvador and distributed locally here in Washington state. Its brand is based on the story of a close friend of mine who was able to move his family to the United States with the hopes of finding better economic opportunity based on his strong work ethic, dedication, and love for his family and friends. La Ventura’s brand offers a luxury feel that doesn’t distance itself too far from the craft liquor it offers. The deliverables for the project was a responsive web layout, cohesive branding guidelines, and the bottle label design. The bottle itself is a two ink screen print, one flat black, and one with a gold ink.